Google SEO is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how Google algorithms and robots operate. Over the past year or so, Google has sent many online businesses and webmasters "running scared" with all of the updates.
Tips which help with Google for work
1 Reach out to sites with similar keywords.
If you want to obtain links from high quality websites that are related to your target keywords. If you want to reach a high search engine ranking for example, your best links would come from other sites that also rank well for that search term. Reaching out to these sites through social media platforms like twitter and Face book has become a popular and highly effective method of obtaining external links.
2 Use Content That Search Engine Spiders Can Read
Content is the life force of a website, and it is what the search engines feed on. When designing a website, makes sure you take into account good structure for content (headings, paragraphs, and links).Sites with very little content tend to struggle in the search results and, in most cases, this can be avoided if there is proper planning in the design stages. For example, don't use images for text unless you use a CSS background image text replacement technique.
3 Update Pages with Fresh Content
If your website has a blog, you may want to consider making room for some excerpts of the latest posts to be placed on all of your web pages. Search engines love to see content of web pages changing from time to time as it indicates that the site is still alive and well.
4 Add Social Sharing Buttons:
Face book "Like", Google +1, and "Tweet This " buttons are great to add to the header or footer of your website. The amount of times your content is shared on social networks is an important factor in Google and Bing's ranking algorithm.
5 Make Your Content Scanner Friendly:
News flash, no one reads the entire page of content on your web page. Keep the amount of content on your page between 250 to 350 words, keep paragraphs to no more than 4 lines in height, and make use of bullet points for long lists. Your visitors and search engines appreciate web copy that is clear and concise.
6 Build a sitemap page.
Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they're linked together. You can we check this line.
7 Track your progress with a web analytics program.
There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it's free. You can see this link to learn more Web analytics can tell you a great deal about how people interact with your site and how much.
